branding-brickmmo

branding

Welcome to the BrickMMO Brand Guidelines and Standards documentation. This guide is designed to help our team, partners, and the community understand and apply our branding consistently across various media.

A brand is not simply a logo or a tagline. It is a whole identity built on a foundation of values and goals that represent BrickMMO. We want to communicate to our audiences in a consistent and engaging voice and look.

Please refer to the publications below for the brand guidelines which review the advertising themes we are using and how to execute these themes in our marketing materials. The quick reference guides are short, specific content sheets that help staff, faculty and their vendors use the brand correctly.

BRICKMMO LOGOS

Primary Logo:

In most circumstances, the primary logo should be used any departments that do not have an approved sub-brand logo are to use the primary logo.

Sub-Brand Logos:

Do not use unapproved names.
Put the sub-brand name under the logo and the text must be centered.
Sub-brands: Smart Cities / Biologics Manufacturing Center

LOGO COLOURS

Coloured Logo

Monotone Logo (Black)

Monotone Logo (White)

ORANGE
CMYK: 0 79 100 0
RGB: 255 91 0
HEX: #ff5b00

RED
CMYK: 0 99 100 0
RGB: 255 0 0
HEX: #ff0000

GREY
CMYK: 51 43 43 6
RGB: 132 132 132
HEX: #848484

LOGO FORMAT

Vertical Format:

Opt for the vertical logo in narrow or portrait-oriented spaces and applications, especially on mobile devices, social media profiles, and merchandise items where a vertical orientation fits better within the available space.

Horizontal Format:

Use the horizontal logo in wide, landscape-oriented spaces and applications where a wider layout complements the design aesthetic and ensures maximum visibility and impact.